Nafas

Living in three different countries and working with people from diverse cultures and businesses has shaped how I see the world and strongly influences my work as a researcher, designer, and developer. These experiences have given me adaptability and a unique perspective on both people and businesses.

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My PhD in Tourism, Hospitality, and Retail Management provided me with deep insights into customer behavior, marketing, and management — knowledge I now apply to understanding users’ and business owners’ needs and creating meaningful experiences. My interest in psychology, especially Jungian teachings, further enriches this perspective by helping me better understand the behavior of both customers and entrepreneurs.

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Alongside my academic research, I have managed my own startup and collaborated with founders, gaining first-hand experience in the fast-paced startup ecosystem. By combining this background with creativity and technical expertise, I design user-friendly and visually appealing platforms that balance form and function while aligning with business goals. Dedicated to quality and always up to date with trends and technologies, I deliver web experiences that not only meet but exceed expectations.